Why Intent Marketing Matters in Financial Services
Succeeding in the new era of search depends on meeting your customers wherever they’re searching — giving them access to all the answers about your […]
Aug 28, 2019
Industry Insights
Aug 28, 2019
Google’s Latest API Update: Everything You Need to Know
It’s that time again — Google launched version 4.4 of its Google My Business (GMB) API today. This update includes changes and enhancements to how […]
Apr 22, 2019
Heard at ONWARD: Farmers Insurance on the Digital Transformation
In the wake of digital transformation and the coming era of intelligent transformation, the letters ‘CMO’ could just as easily stand for Change Management Officer […]
Nov 9, 2017
Update Your Holiday Hours & Make Your Locations Stand Out
Consumers are starting to search for holiday gifts, and you only have so many opportunities to reach them. Now, more than any other season, your […]
Nov 17, 2016
Update Your Holiday Hours & Make Your Locations Stand Out
Consumers are starting to search for holiday gifts, and you only have so many opportunities to reach them. Now, more than any other season, your […]
September 2016 Google My Business API Update: Everything You Need To Know
Google just made it even easier to ensure that customers make their way from search results to your front door. Today Google released an update […]
Sep 26, 2016
Case Study: How Yext’s Duplicate Suppression Improves Google Local Search Ranking
You put a lot of effort into maintaining your local SEO strategy. Don’t let duplicate listings quietly undo all your hard work! Duplicate listings occur […]
Aug 30, 2016
Changes to Google’s Local Pack Make Optimizing Organic More Critical Than Ever
SMX Advanced is buzzing about local. On Tuesday, hints were dropped that Google’s Local Pack may be changing from the current 3 pack into a […]
Jun 23, 2016
Google Removes Ads from the Right Rail: Why the Local Pack Is More Important Than Ever
By now you’ve noticed that Google has removed ads from its “right rail” on desktop search. Months in the rollout, this change to Google’s Search Engine Results Page (SERP) has significant implications, in that now more than ever, ranking in the local pack is critical for businesses.
Mar 4, 2016
Yext Survey Finds that Food Services is Most Competitive Category in Local Search
Yext conducted an online survey of 103 consumers to gauge how they make decisions about where to go to eat, and what that means for restaurants trying to get found online.
Apr 16, 2015
